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Madison's Premier Boutique Optical

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Madison’s best selection of unique, fashion-forward eyewear paired with the latest technology in eye health care. We deliver every patient the very best optical experience in eye care and eyewear. Madison’s Optical Destination since 1983.

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Years Of Experiences
Established in 1983

Mother/Daughter Owned since 2012

Locally owned and run since 1983, three generations of our family play an important role in scouring the globe to bring the best in optical medicine technology and distinctive, boutique fashion eyewear brands to the Madison area.

Routine examinations help us identify and treat ocular conditions, keep your prescriptions updated, and reduce your chance of long-term illness, symptoms, or injury.

Whether you’re new to contacts or a long-time user, we can get you fitted with the latest in vision correction at no cost to comfort.

Tired of glasses or contacts? More people are turning to laser eye surgery. Consult with our professionals and learn if laser eye correction is a solution right for you.

Get a comprehensive evaluation of the health of your entire eye. Ensure proper eye and vision development, get early warnings for potential changes, and maintain optimal vision.

Madison Optical Center - We Relocated to Better Serve Madison

City Station, 658 West Washington, Madison. 
Call Us! 608-251-2020

We’ve moved to a new location to better serve our customers. More parking, more space, and a beautiful new look. And, of course, safe and comfortable shopping with COVID-19 precautions so our customers can focus on looking (and seeing) their best.

Digital Optometrist Conferencing

With our new state of the art 20/20 technology, your eye exam and medical history will be reviewed by a remote licensed optometrist. They will speak to you in real-time via video conferencing and will finalize your prescription.

Modern Technology

We are dedicated to offering the latest advancements in eye care including our new 20/20NOW cutting-edge technology.

Unique Eyewear

We offer the best selection of unique eyewear brands in the area. From as close as Chicago, St. Louis and Oregon and as far as Italy, France and Germany.

Quality Service

Our priority is ensuring the happiness and proper treatment of our patients – all without sacrificing comfort or fashion.

Our Approach

Experience the Future of Eye Exams at Madison Optical Center

We are excited to introduce the cutting-edge technology of 20/20NOW, revolutionizing comprehensive eye exams in our boutique optical. As the first and only boutique optical in Madison to partner with 20/20NOW, we are dedicated to offering you the latest advancements in eye care.

What is 20/20NOW?

20/20NOW is an innovative digital optometry solution that enables us to provide you with a comprehensive and accurate eye exam. This state-of-the-art technology ensures prompt and efficient care, all while maintaining our commitment to personalized service.

Exceptional Care, Exceptional Technology

Join us in embracing the future of eye care. Book your comprehensive eye exam with 20/20NOW through our online portal or visit our boutique optical to consult with our expert OD. Your vision deserves the best, and we are here to deliver it with enthusiasm, expertise, and cutting-edge technology.

Procedure for an Appointment

New to Madison Optical Center? Here’s a quick rundown on how to handle your first check-up.

Make an Appointment

Call to schedule an appointment based on availability.

Comprehensive eye exam

Upon arrival, we’ll perform a comprehensive eye exam to learn about your current and past vision.


Prescribe & Payment

Once analyzed, we’ll formulate a solution and payment plan that leaves you feeling confident about your vision options.


Our Blog

Latest Blog & Articles

Keep up with the latest news and updates for Madison eyewear! We also keep our blog updated with supplementary material to help MOC customers feel empowered on their eyewear journey.

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